Day changed to 01 Oct 2013 Day changed to 02 Oct 2013 Day changed to 03 Oct 2013 Day changed to 04 Oct 2013 Day changed to 05 Oct 2013 Day changed to 06 Oct 2013 Day changed to 07 Oct 2013 Day changed to 08 Oct 2013 Day changed to 09 Oct 2013 Day changed to 10 Oct 2013 Day changed to 11 Oct 2013 Day changed to 12 Oct 2013 Day changed to 13 Oct 2013 Day changed to 14 Oct 2013 Day changed to 15 Oct 2013 Day changed to 16 Oct 2013 19:16 < blu_jabr_> 7:17 pm - Jerry introduce Joe Guarino 19:17 < blu_jabr_> Joe's website - http://www.evolutionaryit.com/ 19:22 < tmetro-> Talk begins: SEO and Social Media Marketing 19:23 < tmetro-> http://blu.org/cgi-bin/calendar/2013-oct 19:23 < tmetro-> Speaker: Joseph Guarino 19:25 < tmetro-> SEO has a bad reputation due to "blackhat" and illegal behavior 19:25 < tmetro-> But this is largely FUD. Most is legit and useful. 19:29 < tmetro-> Pay per click ads are paid ads that appear along side search results. 19:31 < tmetro-> Doing SEO right: plan and have a goal; use quality content; keep content fresh and relevant; 19:37 < tmetro-> Use proper markup. 19:37 < tmetro-> Use the keywords people are searching for in your title. 19:38 < tmetro-> Pay attention to load time, as Google Page Rank will factor that in and rank slower sites lower. 19:38 < tmetro-> Use alt tags on images. 19:41 < tmetro-> Include descriptive metadata in image files. 19:41 < tmetro-> Always have a sitemap. 19:42 < tmetro-> Get inbound links. If you create really good content, people will link to it. 19:44 < tmetro-> Include social sharing buttons to make it easy. (Surprisingly many people don't know how to copy a link.) 19:46 < tmetro-> Do keyword research. Make a list of the top 15 terms you think are good. Then qualify them using free or paid services for researching keywords. 19:47 < tmetro-> Pick a quality domain. Apply your keyword research. Don't use really long names or loaded with punctuation. 19:47 < tmetro-> Use Google Webmaster tools. 19:49 < tmetro-> In Webmaster tools you can tell Google where your sitemap is and you can specify how often the pages are expected to change. 19:55 < tmetro-> Google dominates, so it should get most of your attention, but Bing still has enough users to get some attention. 19:56 < tmetro-> Basic truisms: it's all about content. 19:58 < tmetro-> Free keyword research: Google Keyword Planner, Bing. 19:59 < tmetro-> Paid: Wordtracker, ... 20:03 < tmetro-> Social networks: Facebook dominates, followed by Google+. 20:03 < tmetro-> (Ranked by time spent.) 20:05 < tmetro-> Use SN to amplify your message. 20:05 < tmetro-> Engage customers, advocates, supporters. 20:06 < tmetro-> Build loyalty, brands. 20:07 < tmetro-> Get valuable feedback. 20:07 < tmetro-> Your message is persistent and creates more content for people to run across. 20:10 < tmetro-> Sales is one of the things that is least likely to benefit from social media marketing, but all the other attributes that do benefit support eventual sales. 20:12 < tmetro-> Social media is a distribution platform. 20:14 < tmetro-> Your "digital home base" is your blog or web site that you want to bring people to without the distractions that exist on the social media sites. 20:16 < tmetro-> Ideas for using... 20:16 < tmetro-> Facebook: join or create a group, status updates. 20:17 < tmetro-> Twitter: using hash tags, discuss industry news. 20:20 < tmetro-> Blogging: powerful way to build your network; 150-200 million worldwide; bi-directional communications; bring conversations to home base. 20:24 < tmetro-> When blogging, remember your keywords. Be creative and fun. 20:27 < tmetro-> AIDA - attention, interest, desire, action. http://en.m.wikipedia.org/wiki/AIDA_(marketing) 20:28 < tmetro-> Tools to manage social media: Tweetdeck, Hootsuite, ... 20:31 < tmetro-> Meting over. Day changed to 17 Oct 2013 Day changed to 18 Oct 2013 Day changed to 19 Oct 2013 Day changed to 20 Oct 2013 Day changed to 21 Oct 2013 Day changed to 22 Oct 2013 Day changed to 23 Oct 2013 Day changed to 24 Oct 2013 Day changed to 25 Oct 2013 Day changed to 26 Oct 2013 Day changed to 27 Oct 2013 Day changed to 28 Oct 2013 Day changed to 29 Oct 2013 Day changed to 30 Oct 2013 Day changed to 31 Oct 2013