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30% Apple



Matthew Gillen wrote:
> Dan O'Donovan wrote:
>> It's also nice to read that Apple are refusing to pass subscriber's
>> personal info on to publishers - those are valuable freebees for the
>> publisher that aren't often used to the advantage of the subscriber.
> 
> It's because they are
> realizing how valuable that information is; all of these companies are
> getting into the content-delivery business, and they don't want to share
> this valuable info with their competition (i.e. other content
> providers).  They just word it in their press-releases as if they are
> doing consumers a favor.
> 
> It has far more to do with maintaining their walled garden than it does
> about consumer rights...

Right.

Te lack of reader demographics also means that publishers can't sell
advertising in their publications for as much, so it increases costs. It
pretty much makes something like an ad-supported trade magazine impossible.

I hear Amazon's affiliate program works in a similar fashion. A
colleague refuses to use it for that reason. A good e-commerce platform
provides not only leads and sales for the content provider, but lets
them build a relationship with the consumer.

 -Tom

-- 
Tom Metro
Venture Logic, Newton, MA, USA
"Enterprise solutions through open source."
Professional Profile: http://tmetro.venturelogic.com/





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