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If I understand the linked-to article correctly, it's not so much "pay to send email" as "pay to be exempt from spam-filtering". So by instituting this service, AOL is absolving itself of any responsibility to improve their content-based spam-filtering service. Imagine a dialogue between an AOL customer and tech support: "My cousin says he keeps sending me emails with pictures of his children, and I never get them." "Oh, they must have been caught by the spam filter." "But he's not sending me spam!" "Well, then, for a small fee,..." I wonder how many customers in this situation will convince their correspondents to cough up and how many will ditch AOL. I'm also wondering if AOL did a cost/benefit calculation: "We're going to lose $X in revenue from customers who drop AOL, but it would cost $Y to improve our automated spam filtering to keep them happy..."
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