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Joseph, Marketing is inherently unethical. At best, marketing presents incomplete truths in order to paint the product as favorably as possible; at worst, it's >< close to lying outright about the product. Even so-called honest marketing is still done Pointing at Google as an 'expert' on marketing ethics is, to me, laughable. Google makes money from paid advertising. The more you engage in SEO/SEM practices, the more money Google makes from advertising related to your site. That's a conflict of interest. -- Rich P.
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