[Discuss] BLU's SEO

[jguarino at evolutionaryit.com (Joseph Guarino)]

Hello Jerry/Rich/Everyone,  

I've got to agree with Jerry on this one.  The AMA defines it as:

Marketing:  

Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large. (Approved
July 2013)

Marketing Research:

Marketing research is the function that links the consumer, customer,
and public to the marketer through information--information used to
identify and define marketing opportunities and problems; generate,
refine, and evaluate marketing actions; monitor marketing performance;
and improve understanding of marketing as a process. Marketing research
specifies the information required to address these issues, designs the
method for collecting information, manages and implements the data
collection process, analyzes the results, and communicates the findings
and their implications. (Approved October 2004) 


Rich P. 

Exactly why I said art/science instead of HARD science.  But again, your
remarks don't coincide with the issue we are actually discussing.  Were
you scientifically minded you wouldn't every have the OPINION you
currently have of the field.  We aren't here to discuss your like or
dislike for Marketing.  Let's keep this mature and focused on the issue
at hand.  I'm not sure what your agenda is but professional trolling is
all I'm getting from it.  

Have a good one,
Joseph Guarino
A+,CISSP,LPIC,MCSE2000-03,PMP,Healthcare IT+
Toastmasters ACS/CL
Evolutionary IT - Best Practice IT(tm)
Website: www.evolutionaryit.com
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> ------------------------------
> 
> Message: 5
> Date: Thu, 24 Oct 2013 07:24:43 -0400
> From: Jerry Feldman <gaf at blu.org>
> To: discuss at blu.org
> Subject: Re: [Discuss] BLU's SEO
> Message-ID: <5269037B.1090506 at blu.org>
> Content-Type: text/plain; charset="iso-8859-1"
> 
> On 10/22/2013 03:45 PM, Richard Pieri wrote:
> > Joseph Guarino wrote:
> >> With the greatest respect I have to disagree.  Your current
> >> understanding of Marketing is biased to say the least.  Marketing is the
> >> art/science of communicating value to customers.  There is nothing
> >
> > [snrk]
> >
> > Marketing is neither art nor science. It's the process of selling
> > things. "Communicating value to customers" is corpspeak for advertising.
> >
> I beg to differ on this. Marketing is scientific in nature. While the
> end result is sales, a lot of marketing has to do with product
> development and planning, research into the market, even the colors of
> the box. Advertising is certainly one part of it. I had a marketing
> professor who claimed to be the guy who came up wioth the Arnold Stang
> Orkin commercials in the 1970s. His point was the Arnold Stang was
> obnoxious and so are bugs. He also opened a god food pland adjacent to a
> chicken processing plant so he could get the discarded chicken parts
> cheaper. However, his marketing efforts failed when the students
> petitioned the dean not to let him use his book for the class (forcing
> the students to buy it).  In any case there is a lot of science that
> does go into marketing along with some non-scientific things like
> intuition.
> 
> -- 
> Jerry Feldman <gaf at blu.org>
> Boston Linux and Unix
> PGP key id:3BC1EB90 
> PGP Key fingerprint: 49E2 C52A FC5A A31F 8D66  C0AF 7CEA 30FC 3BC1 EB90
> 
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