[HH] hardware startups starting to resemble software startups

[Tom Metro]

An article in TechRepublic describes a hardware startup running on a low
budget and using rapid prototyping (3D printing) to iterate their
product, following a model similar to a software startup.

Not the article's author, but another author from TechRepublic summaries
the story in this video clip:
https://www.youtube.com/watch?v=zLhgZ5VRHz0#t=810

How Beam launched a hardware startup with only $500K, and what you can
learn from it
http://www.techrepublic.com/article/how-beam-launched-a-hardware-startup-with-only-500k-and-what-you-can-learn-from-it/

  Five hundred thousand dollars is a tight budget for even the most
  practical software startup. Trying to launch a hardware startup for
  that is somewhere between naive and audacious. Enter Beam
  Technologies, a healthcare startup that used their $500,000 seed round
  to design, develop, and ship 7500 of their Beam Brush, a connected
  toothbrush that collects and analyzes data on your brushing habits.


 -Tom