[Discuss] BLU's SEO

[jguarino at evolutionaryit.com (Joseph Guarino)]

Hello Martin,

Glad to see you posting. =)  I think there is some confusion here.  I
never suggested we "optimize" the site for keywords you list unless we
have content that actually reflects those terms.  I did suggest that
CONTENT is king and that we do many things to make our legit actual
content, events, etc. show up in Google.  In actuality, this is what
every site you use every day is doing.     


I'm going to have to respectfully disagree with your current
understanding of SEO.  Proper SEO efforts are all about taking content
and making it findable/indexable.  Nothing I spoke to the other day or
am addressing involves misleading or misdirecting as is the case in
Blackhat SEO.  Please read about the difference ~>
http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
& http://www.wordstream.com/black-hat-seo  Note that the first link is
from Google itself.  What I referred to in my talk was using WHITEHAT
techniques to optimize findablity nothing else.   Also see this video
from Matt Cutt's of Google talking about whitehat SEO ---
http://www.hongkiat.com/blog/whitehat-seo-tips-for-bloggers-by-matt-cutts/

Cheers,


Joseph Guarino
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> -------- Original Message --------
> Subject: Re: [Discuss] BLU's SEO
> From: Martin Owens <doctormo at gmail.com>
> Date: Fri, October 18, 2013 4:55 pm
> To: Tom Metro <tmetro+blu at gmail.com>
> Cc: L-blu <discuss at blu.org>, Joseph Guarino
> <jguarino at evolutionaryit.com>
> 
> 
> I don't post often but...
> 
> On Fri, 2013-10-18 at 15:24 -0400, Tom Metro wrote:
> > > The purpose of doing some of the SEO tactics that Tom mentions
> > > would be to increase BLU's visibility when people search for "redhat
> > > configuration", "apache versus nginx" etc.  This would help build
> > the user base of the group to those who might not directly seek out
> > BLU.
> 
> That proposed rational is unethical. Decreasing the value of search
> terms for people either in the world or just in Boston where location
> information is correct.
> 
> Making google search results serve the BLU instead of the searcher is
> not something that we should be actively trying to do.
> 
> There is a case for more specific terms like "apache vs nginx talk" or
> "apache vs nginex meeting" but that's where we distinguish the kinds of
> resources the BLU provides.
> 
> Martin Owens