Doc Searls on Vendor Relationship Management
Date and Time
Wednesday, March 18, 2009 from 6:30 pm to 9:00 pm
Doc Searls , Senior Editor , Linux Journal - doc searls com
Doc discusses Vendor Relationship Management (VRM), the antithesis of Customer Relationship Management (CRM).
Where vendors use CRM to manage relations with customers on the vendor's terms, VRM is intended for use by customers to manage relations with vendors on the customer's terms.
David "Doc" Searls is a journalist, columnist, and a widely read blogger. He is a co-author of The Cluetrain Manifesto, author of The Intention Economy: When Customers Take Charge, Editor-in-Chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow (2006-2010) of the Berkman Center for Internet & Society at Harvard University.