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On 10/24/2013 12:43 PM, Richard Pieri wrote: > Derek Martin wrote: >> It's based on the study of human behavior, and as such it's no more >> and no less a science than psychology or sociology, IMO. > > Successful marketing is based on educated guesses and a great deal of > luck in the face of whimsical markets, not on repeatable > experimentation and observation like psychology and sociology are. > In Dilbert's immortal words, marketing is "Just liquor and guessing". ;-) -- Bill Horne 339-364-8487
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