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On 10/24/2013 12:43 PM, Richard Pieri wrote: > Derek Martin wrote: >> It's based on the study of human behavior, and as such it's no more >> and no less a science than psychology or sociology, IMO. > > Successful marketing is based on educated guesses and a great deal of > luck in the face of whimsical markets, not on repeatable experimentation > and observation like psychology and sociology are. That statement is tenuous; this article points out one of the problems: http://scholarlykitchen.sspnet.org/2012/04/26/reproducibility-an-attempt-to-test-the-psychology-literature-underscores-a-growing-fault-line/ > Replication is also nearly impossible for some trials. The psychology > literature is available for this because many psychology experiments > involve a relatively small population performing tasks in a > manageable timeframe. Longitudinal, invasive, or extremely technical > studies aren?t as available to replication. Some studies ? especially > medical studies involving thousands of patients over decades ? can > never be replicated. Many of the most famous psychology experiments in fact cannot be repeated, and when they do, the results are less than impressive: http://www.wbur.org/npr/209559002/taking-a-closer-look-at-milgrams-shocking-obedience-study > SIEGEL: If Stanley Milgram's obedience experiments were - and I think > they were arguably the most famous experiments in social psychology > that we could cite, at least for the public at large - and if they > really can't be replicated by scientists anymore because of what > would be regarded as the unethical treatment of experimental > subjects, where does that leave social psychology? > > Is this a field that has any wisdom for us if its most famous results > are, as you would say, notoriously flawed? > > PERRY: I think it leaves social psychology in a difficult situation > because, as you say, it is such an iconic experiment. And I think it > really leads to the question of why it is that we continue to refer > to and believe in Milgram's results. And I think the reason that > Milgram's experiment is still so famous today is because in a way > it's like a powerful parable.
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