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[Discuss] BLU's SEO

On Thu, Oct 24, 2013 at 07:36:48PM -0400, Richard Pieri wrote:
> Derek Martin wrote:
> >presentation of their message.  Marketeers obvously aren't attaching
> >electrodes to people's brains (at least, not as a rule), but a lot of
> >marketing data gathering involves statistical analysis of surveys and
> >focus group studies...  exactly like the application of those things
> >in psychological studies (theoretical science).  They also apply the
> If you recall, I wrote this earlier today:
> >>Yes, it is. Marketing -- at least some aspects of it -- is a
> >>scientific process.
> This does not make marketing a science. Science is the rigorous
> application of experimentation and observation with the purpose of
> identifying and proving facts. 

That's one definition of science, one that's specifically tailored to
maximize your argument's "correctness".  Others, taken directly from
the dictionary, include these:

  - a department of systematized knowledge as an object of study <the
    science of theology>

  - something (as a sport or technique) that may be studied or learned
    like systematized knowledge 

  - knowledge or a system of knowledge covering general truths or the
    operation of general laws especially as obtained and tested
    through scientific method

  - a system or method reconciling practical ends with scientific laws
    <cooking is both a science and an art>

All of these can be applied to make marketing a science, and as I
said, in those ways, it is as much a science as sociology or
psychology.  Or computer science, for that matter.  All involve
studying how things (or people) work, and all involve applying that
knowledge to an end.  Science.

Derek D. Martin   GPG Key ID: 0xDFBEAD02
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